Planeterra, the world’s leading non-governmental organization experienced in turning travel into impact in communities across the globe, requested a full brand redesign and custom, a durable information tool kit for travel.  

The company requested a packaging idea and rebranding of material for their G adventure partner guides, to use as a toolkit during travel excursions. This toolkit aimed to serve as a foundation for launching their refreshed visual identity. It was requested that the branding stay consistent with the look and feel of the company and offer clear and informative details about the administrative branch of the company and its partnership with G Adventures. Planeterra was exploring new ways to change its brand identity and wanted to use to tool kit as a starting point to launch their new visuals. The solution needed to be durable to withstand travel and outdoor activities and it also had to be compact and easy for the CEOs to manage amongst all their other equipment.