Live OUT THERE
Live Out There has come to be a trusted brand that provides customers with outdoor gear and useful information that will help them get the best possible experiences from their outdoor adventures. In the initial logo design, it was not carefully considered that the logo should be something that could work online effectively. The company wanted the new logo solution to be simple, effective and scalable. The Company required a new logo that better represented its brand and founder's History.
“Inspiring and enabling all Canadians to find their own adventure.”
live out there began with a core team of four men who trekked to the Everest base camp together, during their trek the idea for a company was born.
After redesigning the company logo, Live Out There wanted to apply the new branding in a relevant way using various print and digital media forms, this required a simple brand Guide with extended colour palate options and guidelines on proper application with examples of tone, and feel.
Responsibilities: Designed all duel promotional material for both, online and television, advised 2018/2019 Marketing team on proper practice and execution of campaign material, strategized with management on the roll-out of contest material and effective ways to generate interest and engagement.
