Elmnt FM CASHTUNES is a promotional contest created to increase listenership. The premise of the contest is to listen in for the song of the day and text in to win cash prizes. The station is fairly new, and the team required a quick, budget-friendly solution for this contest. We used this as an opportunity to further the look and feel of the company's brand, and create recognizable contesting material. I worked alongside staff members to create a series of over 25 complimenting posts for the purpose of advertising and engagement. These ads were televised and shared across Facebook, Instagram and the web for promotional purposes.
Responsibilities: Designed all duel promotional material for both, online and television, advised the 2018/2019 Marketing team on proper practice and execution of campaign material, strategized with management on the roll-out of contest material and effective ways to generate interest and engagement.
